Two Innovations From Publishers
if:book is reporting that Penguin is going to launch another experimental writing project (last year it was a wiki novel). I’ve signed up to be alerted about it, and will report what I find.
And, ALA Tech Source is reporting that HarperCollins is starting a new marketing experiment in which they will make ebooks available for free for a limited period of time, supposedly because they “found some positive correlation between offering free online access to the complete books for a limited time and increased sales of the selected titles.”
I’m not holding my breath, but it is nice to see publishers trying some new models that utilize the advantages of technology, instead of fighting to make old copyright laws and old marketing strategies fit new modes of discourse.
