Colleges Using Social Networking to Recruit
Campus Technologies has an interview with Brad Ward, Electronic Communications Coordinator at Butler University, who is using a social networking site called Zinch to recruit students to Butler. Ward says that Zinch, which allows prospective students to create a profile with personal information beyond test scores and grades, is a useful tool because:
We can go in [to Zinch], and, if we’re looking for kids in a certain state to reach out to, we can filter by the state. Then if we wanted to filter by what year they’re graduating high school or what their gender is or something like that, we can really drill down.
According to their site, over 475 colleges are currently using Zinch.
great read. it makes you wonder how this will affect college applications and recruiting in the next few years. times have sure have changed.
Thanks for the link! Tony - without a doubt, the game is changing. Just like with all social media, it is becoming based more on a personal relationship/connection, I think.