The Biblio File

There seems to be a trend brewing of publishing companies creating trailers for books. Here’s MacmillanUSA’s trailer for Everything Ravaged, Everything Burned by Wells Tower:

Here’s another by HarperCollinsCanada for Atmospheric Disturbances by Rivka Galchen:

As an advertising mechanism, I like it. Relatively low-cost, gives you a flavor of the book, and can be widely distributed. If, that is, people know to look for them. I just stumbled upon the one for Wells Tower’s book, and then knew to search for others. But seems like publishers will need to integrate these into larger publishing campaigns for people to know they are out there.